Memorial Weekend is the Best Time to Buy a New Acura

Did you know Memorial Day Weekend is actually one of the best times to find great deals on new cars? As the 2016 models arrive, dealers are now able to discount the 2015 models. Inventories like ours are well stocked with gorgeous 2015 Acura RDXs, MDXs, and TLXs and they are now being priced to move.

In case you’re wondering how this whole process works, Acura dealers cannot price lower than Manufacturer’s Suggested Retail Price (MSRP) on a current year. For example, there are no incentives or discounts for a 2015 TLX  if the 2016 model hasn’t arrived. However, once the new modelsRDXRed finally start to arrive (exciting!!) automakers dole out incentives on high volume and slow selling older models to keep inventories fresh and manageable. The good news for you is…our fleet of 2016 models including the RDX, and MDX and ILX have arrived and we’re ready to pass these incentives and discounts onto you. The 2015 RDX dropped from $41,468 to $38,975. An award-winning RDX for under $40k? WOW! Our best-seller, the MDX, is also joining the sale party with the 2015 model plummeting from $50,313 to $46,975!* Click HERE for details about both these stunning SUVs.

“The warmer weather is finally here, and consumers are back on dealer new vehicle lots,” says Jonathan Banks, executive analyst at the National Auto Dealers Association. “With an abundance of incentives, competitive finance, and lease offers, it isn’t surprising to see new vehicles sell so well.” To that end, Banks says automakers’ incentive spending was up by 3.2 percent last month, at an average $2,671 per vehicle.

AcuraMDXButlerAccording to, they recently scoured the deals and incentives listings in each of several online car price/shopping services, including,, and Kelley Blue Book, as well as automakers’ websites to unearth some of the absolute best new-car deals in time for summer road trips. Click HERE for more information.

We hope you have a wonderful Memorial Day Weekend! If you’re wondering what to do on this three-day weekend we have some thoughts:

1) Saturday-Sunday: visit us in Ashland and check out some the best deals on Acuras you’ll find ALL year! Find out more HERE or come in!

2) Find the Acura of your dreams and take a small road trip to the coast, dig your feet in the sand, relax. Or go to the mountains. Or sit in a hammock. Or the couch. Relax.

*MDX and RDX sale prices good through 5/30/15 


All Had Big Fun at Butler Ford and Acura New Owner’s Open House

Thank you, all! We were so pleased with the turnout at last evening’s New Owner’s Open House at Butler Ford and Butler Acura. It was a pleasure to get to share a light meal with you, learn about how you’re adjusting to your new car, truck or SUV, introduce you to our sales, service, parts and finance staff, and answer your questions. We hope you come back when we throw another Ford and Acura party later this year. And next time, bring a friend!

What a Year at Butler Acura!

Kaylajillphotography-64Let me start with a whole hearted “Thank you!” to all our Butler Acura Sales and Service customers!  With your help we increased sales year over year by 89% and hit 112% of the 2012 sales goals set for us by Acura Corporate.  Those two things together add up to the best year for new car sales in recent Butler Acura history!

After such a great year we are not about to rest on our laurels.  Planned improvements to sales and service will result in a better selection of cars for your future purchases and a more comfortable facility.  And new hires in the service department will reduce your waiting times.

As for staff, we will maintain our wonderful service department led by Joe Butterfield with master certified tech Chris May leading technicians in their training and development.  On the sales side we’ve made some staffing changes.  For those of you who don’t know me I am Peter McFadden, Butler Acura Sales Manager.  For most of the past six years I had the privilege of meeting most Acura clients.  Six months ago I moved from our Acura store to Butler Hyundai and Kia in Medford to continue my automotive education.  Then, in October 2011 I was honored to take the helm of Butler Automotive Group’s luxury brand with an eye on making it more than it already was.

We have kept John Oliviera as our senior Acura product specialist.  John’s customer service skills are fantastic and he makes the process of buying a car easy and fun.  He’s worked hard to learn the brand and is already on his way to being among Butler’s elite sales consultants.  John prides himself on making sure his customers are lifelong members of the Butler Acura Family.

John and I are joined by another of the company’s senior sales consultants from our Hyundai Store, Dave Peterson.  Don’t let the fact that he is new to the Acura brand fool you.  Dave completed Acura training faster than any other sales consultant with the exception of myself in the past six years and is rapidly becoming our Acura technology expert.  Having been Hyundai and Kia certified for the last few years, Dave brings a new enthusiasm and perspective to the Acura store.  Add to that the fact that he’s almost completed the grueling Ford Certification, as well, and Dave is poised to become the only Butler Sales Consultant certified in all brands we sell.

What does all this mean?  It means Butler Acura’s future is brighter than ever before.  With exciting new products like the Acura RLX, successor to the RL, on the horizon we look forward to a huge year with your help.

PeterMcFadden2So, whether you recently joined our family or have been a member for years, thank you  for helping make 2012 a phenomenal year.  May 2013 be even better!

Happy New Year to you and yours,

Peter McFadden / Sales Manager, Butler Acura

Holidays with the Butler Auto Family: John Oliveira, Acura Sales

Holiday Johnny O

Favorite holiday movie: “A Christmas Story”

Favorite holiday food(s): Turkey, mashed potatoes and gravy

Favorite holiday tradition: Christmas Eve at my parents’ house. My dad dresses as Santa.

Best gift ever received: My wife. We met at a Christmas party seven years ago.

New Year’s Resolutions for 2013: Get organized, get in shape (health), and buy a new house for my wife.

merry and bright