If it feels you can’t turn around without seeing some kind of ad promoting the 2015 Acura TLX there’s good reason; The marketing campaign for the all-new luxury performance sedan is the biggest in Acura history! The brand says the “It’s That Kind of Thrill” campaign includes a web presence on sites like MSN and Yahoo with custom digital content on Slate, Business Insider and Car & Driver sites. New Yorker cartoonists are contributing “Thrillustrations”, engaging cartoon panels featuring the vehicle. Television ads will be complemented by a massive video campaign to hit Facebook this month. Twitter users will be able to design an Acura within a Tweet. And ESPN’s Sportscenter will feature the TLX in a month-long sponsorship of college football hightlights. So, ike we said, the TLX will be everywhere! Of course, if you’d rather see for yourself what all the fuss is about just come to Butler Acura and take one for a test drive. Then and only then will you understand what all the fuss is about.
If you simply cannot wait for the 2015 Acura TLX to come to market later this year you’re in luck; There is a way to see it in person before then. The shiny, red (Acura calls the color Athletic Red Pearl) luxury sedan will appear at the 2014 Chicago Auto Show later this week. The Chicago Auto Show was first held in 1901 and is the largest in the North America, taking up more than one million square feet of display floor. The Show runs February 8th through 17th with the media getting first dibs on the 6th and 7th. To see photos of the TLX click here. To read more about it click here. The all new TLX will be built in Ohio. We at Butler Acura expect to welcome our first one to the dealership in mid 2014.
For the complete Acura press release click here.