Memorial Weekend is the Best Time to Buy a New Acura

Did you know Memorial Day Weekend is actually one of the best times to find great deals on new cars? As the 2016 models arrive, dealers are now able to discount the 2015 models. Inventories like ours are well stocked with gorgeous 2015 Acura RDXs, MDXs, and TLXs and they are now being priced to move.

In case you’re wondering how this whole process works, Acura dealers cannot price lower than Manufacturer’s Suggested Retail Price (MSRP) on a current year. For example, there are no incentives or discounts for a 2015 TLX  if the 2016 model hasn’t arrived. However, once the new modelsRDXRed finally start to arrive (exciting!!) automakers dole out incentives on high volume and slow selling older models to keep inventories fresh and manageable. The good news for you is…our fleet of 2016 models including the RDX, and MDX and ILX have arrived and we’re ready to pass these incentives and discounts onto you. The 2015 RDX dropped from $41,468 to $38,975. An award-winning RDX for under $40k? WOW! Our best-seller, the MDX, is also joining the sale party with the 2015 model plummeting from $50,313 to $46,975!* Click HERE for details about both these stunning SUVs.

“The warmer weather is finally here, and consumers are back on dealer new vehicle lots,” says Jonathan Banks, executive analyst at the National Auto Dealers Association. “With an abundance of incentives, competitive finance, and lease offers, it isn’t surprising to see new vehicles sell so well.” To that end, Banks says automakers’ incentive spending was up by 3.2 percent last month, at an average $2,671 per vehicle.

AcuraMDXButlerAccording to Forbes.com, they recently scoured the deals and incentives listings in each of several online car price/shopping services, including Cars.com, Edmunds.com, TrueCar.com and Kelley Blue Book, as well as automakers’ websites to unearth some of the absolute best new-car deals in time for summer road trips. Click HERE for more information.

We hope you have a wonderful Memorial Day Weekend! If you’re wondering what to do on this three-day weekend we have some thoughts:

1) Saturday-Sunday: visit us in Ashland and check out some the best deals on Acuras you’ll find ALL year! Find out more HERE or come in!

2) Find the Acura of your dreams and take a small road trip to the coast, dig your feet in the sand, relax. Or go to the mountains. Or sit in a hammock. Or the couch. Relax.

*MDX and RDX sale prices good through 5/30/15 

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2015 Acura TLX Achieves Highest Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA)

Acura is setting itself up to be the leader in safety and innovation with its 2015 Acura TLX, which just received the 5-Star Overall Vehicle Score from the NHTSA, the top available rating in the U.S. government’s New Car Assessment AwesomeTLX2015Program. This is in addition to being one of only three 2015 model vehicles in the midsize luxury category to earn both the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ rating and the NHTSA 5-Star Overall Vehicle Score. Certainly scores to be reckoned with!

“The TLX exemplifies how advanced safety performance is an inherent part of how Acura delivers luxury,” said Michael Accavitti, senior vice president and general manager, Acura Division. “Safety is a core value of the brand and all 2016 Acura models are expected to earn top safety scores. When you think of safety performance and luxury, you’ll think Acura.”

Acura’s TLX isn’t alone either. Four Acura models have earned top safety ratings as well from the New Car Assessment Program (NCAP): the 2015 ILX, TLX, RDX and MDX all boast NCAP 5-star Overall Vehicle Scores. Three models also earned a TOP SAFETY PICK+ rating from the IIHS: the 2015 RLX, TLX and MDX.

“The Acura line is an amazing product,” said Acura Sales Manager Brent Waler. “It has all the new technologies and safety features people are looking for. You definitely have to put Acura on your shopping list.”

My Uncomfortable Relationship with Ashland Panhandlers

panhandler and sign that reads "Hard times, need help, anything helps."

Courtesy: KVAL.com

Every morning on the way to work at Butler Auto I pass at least two panhandlers upon entry into Ashland. They are usually male; One a young man, the other much older, both appearing to have full physical capacity. Both dress in jeans and sweatshirt – possibly dirty, maybe just worn – and hold pieces of cardboard upon which requests for help, presumably financial, are handwritten.

As both men set up camp near the end of Interstate 5’s exit 19 off-ramp I’ve come to think of them as “greeters”. I’ve been making the drive to Ashland for a year and a half now which means both gentlemen have become a daily presence in my life. And that’s where the dilemma kicks in. By nature, I am compassionate to a fault. My philosophy has always been that it’s not my place to judge a person’s circumstances, but rather to help a fellow human being whenever possible. So, in my travels throughout the Rogue Valley I have often shared dollar bills, spare change, bagged carrots or apple slices, and even heart-shaped sugar cookies baked as Valentines for co-workers (in the winter months I carry spare pairs of stretchy knit mittens as my heart breaks at the thought of someone being cold). At least one of the Ashland “greeters” has benefited from such offerings on more than one occasion.

But, when does the giving become enough? Undoubtedly by now, the “greeters” are as familiar with my face as I am with theirs. On my part, that familiarity leads to uncomfortable feelings of guilt each time I pass by without offering some sort of help. And the same thoughts echo in my head: Am I wrong to deny them some sort of assistance? What is my responsibility? What is theirs? Do I smile and acknowledge them? What if they don’t smile back? What if they’re offended? I so want to help… but, after seeing these guys day after day for nearly 19 months I have to ponder… what’s keeping them from helping themselves? At what point in my giving, I wonder, do I become a sucker?

I don’t think I’m alone in having such conflicted emotions. I believe most people are at heart generous and compassionate, and that many of us experience the emotional tension created by the desire to respond to a genuine need for help contrasted by the very real possibility of being scammed. Nobody wants to be taken for a ride.

Ultimately, though, I don’t see a resolution to this dilemma. I imagine my brief moment of daily emotional discomfort will continue as long as my commute follows the current route. And I’ll probably give in to the urge to toss a few quarters or piece of fruit to my “greeters” every once in a while, if only to quiet my mind. There are those who would say we should deny all forms of assistance to panhandlers for to give in to their requests is only to enable them. But, I can’t help but return to my value against judging. What do I know of another’s life circumstances? Who am I to decide who’s worthy of charity? When all is said and done, the bottom line is this: If the alternative is to risk failing to help another human being in the event of true need, I’d rather be a sucker.

Acura TL Recall

If you own an Acura it might be time to visit the shop.  AS of May 2012 Acura is recalling nearly 53,000 TL models from 2007 and 2008.  At issue is a faulty power steering hose that that automaker says “could lead to a loss of power steering assistance or, if it leaks onto a catalytic converter it may result in smoke, or in the worst case, fire.”  The company is quick to point out, however, that there have been no such problems.  Acura will be sending notifications to affected owners next month and will fix the problem free of charge.

For more information call Butler Acura’s Service Department at 541-482-2521, ext. 414.  To determine whether your Acura is affected visit www.recalls.acura.com.

Why “Like” Us?

Why “Like” Us?
                 by Shannon Young for Butler Auto Group

“Something that haunts most social media panels is a  failure to explain the relevance of social media. 
Why should the average person get involved, or read?”                — www.brandstorming.com

Maybe that’s an odd way to kick off the inaugural blog of The Butler Automotive Group.  But, seriously, Butler’s a group of car dealerships.  You already know dealerships sell cars.  You visit their websites when you need one, or maybe when you want one.  Otherwise, you don’t visit their websites.

But we at Butler… or more accurately, I, Shannon Young, former longtime local TV news anchor-turned-Butler spokeswoman… disagree, and I’ll tell you why. 

First, the sites I visit on a regular basis include those for NPR, People Magazine, CNN, anything related to kayaking, and, of course, Facebook.  I’m drawn to websites that enhance my life, whether with information, a break from reality, pretty pictures that remind me of my time on the water, or interaction with people who share similar interests, similar friends, similar anything.

Second, I love cars.  I mean, I LOVE cars.  I can work one of those dealership options kiosks like some kids play Halo.  I love the variety of styles, the niche markets, the sheer multitude of possibilities.  I love how each manufacturer has its followers, how we can outfit our cars to match our personality, how some people are so nuts for their ride they name it, like it’s part of the family.

So… I visit sites that enhance my life… and cars enhance my life.

I know I’m not alone.  I know there’s a truckload of as-yet-outed auto junkies out there.  I also know a good portion of you engage in some sort of ritual every day, whether it’s stopping by a coffee shop, a bagel store, or a website, not just to caffeinate, indulge in baked goods, or see who’s “liked” the latest Harry Potter flick but, to see who’s there, to talk about the weather, to connect… with someone, somewhere who shares something in common.  

Guess what.  Your vehicle connects you, literally in that it gets you places but, also figuratively.  You have something in common with every other human being who’s ever owned a car.  Yeah.  Whoa.

So what better place to start building a relationship than right here?

Butler and I, we’re not just writing a blog, we’re starting a conversation.  And with you in the mix, we might just enhance each other’s life.

Guess that brings us to the beginning: Hi, I’m Shannon.  You already know what lights my fire.  Now, tell us what lights yours…