Acura Wins Edmunds 2015 Best Retained Value Award

acuralotnosesAcura was named the top luxury brand in Edmunds.com’s 2015 Best Retained Value Awards. This is the fifth year Edmunds.com has awarded brands and individual models for projected resale value, and Acura has taken home top honors in the luxury segment for four years in a row.

With advancements in automotive technology and performance coming every model year, a car maintaining its value is more important than ever. Edmunds.com compares the value of a car at purchase to the projected value of that same car after five years, and Acura was tops among all luxury brands at an estimated 46.9% of its value after five years on the road. Toyota was awarded the highest marks among non-luxury makes at 52.4% value retention.

acurardxEdmunds.com Consumer Advice Editor Carroll Lachnit says having an idea of a car’s retained value is crucial to the car-buying process. “Smart car shoppers who are likely to sell their car within five years should always stop and consider projected residual values before making a new car purchase,” Lachnit said. “Whether you are leasing or buying, the retained value of a car can make a big difference in your wallet.”

Acura’s recognition as the best brand at retaining value was just the tip of the iceberg. Edmunds.com also recognized the 2015 ILX as the best entry-level luxury car, the 2015 RDX as the best entry-level luxury SUV, and the 2015 MDX as honorable mention in the midrange luxury SUV category. No luxury brand had more winning vehicles in this year’s awards than Acura.

acuraloveThis success speaks volumes about what Acura strives for. While many luxury vehicles are flashy and impressive initially, Acuras manage to toe the line between a powerful first impression and lasting appeal and value. Whether you’re interested in a car that will retain its value over a few years, or are looking for a vehicle that is built for the long haul, Acura is in a league of its own. If you would like to see any of Acura’s award-winning lineup, stop by Butler Acura today!

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Gifted Designer Takes The Lead at Acura

Acclaimed author and economist George Bernard Shaw once wrote, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” Acura has recently demonstrated a commitment to this philosophy by replacing their chief executive in the middle of an especially good patch for company profits.

ikedaaaMike Accavitti, who was an executive with Chrysler before making the jump to Acura, was replaced after 16 months as head of the company by Jon Ikeda. The change in leadership comes on the heels of June sales that surpassed last year’s figures by 38.6%. Yet just as Accavitti was instrumental in bolstering sales in 2015, Ikeda will likely prove essential to Acura’s rise from 2015 forward.

Ikeda is in many ways the personification of how Acura thinks about cars relative to its competition. While virtually all chief executives, including Accavitti, have the bulk of their experience in fields like finance, marketing, or communications, Jon Ikeda has spent his career as a designer. Ikeda was almost single-handedly responsible for the approval and creation of Acura’s design studio in Torrance, California, and many of Acura’s most recognizable and beloved cars, like the 2004 TL, were the product of his creative and artistic abilities.

2015-Acura-NSXIkeda has already demonstrated himself savvy at managing talent. He named Michelle Christensen exterior design project leader for the new Acura NSX, making Christensen the first ever woman to lead in the design of a supercar. As Acura looks to take a resurgence in sales into the second half of the decade that saw the car industry come back from the brink, Ikeda’s design pedigree seems perfectly suited to turn Acura’s vision for its future into reality.

We love our current lineup, and we’re not alone there, but the opportunity to have a true visionary with such a rich knowledge of the company take the helm has us even more excited for Acura’s future than we were already. And when the NSX finally rolls up to our lot, we’ll have the head of the company to thank for choosing a gifted designer to take the lead!

Have You Ever Wondered…

Have you ever wondered how beautiful new Acuras are arrive at the dealerships around the nation? Where they come from? How they’re transferred on the “matrix” semi-trucks? Wonder no more…

Today we received a shipment of Acuras and we snapped a small photo gallery of the process, because once again I was reminded of the complexity of this process. This delivery featured stunning new 2016 MDX’s rolling out of the covered semi-truck and on to our lot. We always know we’re getting special Acuras when a covered truck pulls up.

We chatted with the truck driver and he shared oftentimes there isn’t a lot of room between the vehicle and the truck, so they have to squeeze into the backseat of the vehicle to get into the driver’s seat. Notice where he starts wiping off his shoes and gets ready to squeeze into the MDX before he rolls it out. Who knew? Stay tuned for more “behind the scenes” details of the car biz!

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Comedians in Cars Getting Coffee

We’ve just discovered this hilarious series presented by Acura called “Comedians in Cars Getting Coffee.” It features Jerry Seinfeld along with a whole host of famous comedians, who drive around in funky cars, meet at various restaurants and discuss laughable topics. Click HERE for one of our favorite “Single Shot” episodes.

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The 2016 Acura MDX Has Arrived!

Affordable Luxury DOES Live In Ashland. The award-winning, best-selling Acura SUV – the MDX – arrives and leaves as quick as they come off the truck! The first shipment arrived this month and the newly minted 2016 Acura MDX has a plethora of innovative upgrades, in fact doubling from the 2015 to the 2016 model.

2016-Acura-MDX-Premium-Gas-Wallpaper-DesktopThe most significant upgrades relate to the powertrain and safety of the vehicle.  The 2016 Acura MDX received an updated powertrain with a revised all-wheel-drive system and a new nine-speed automatic transmission featuring a push-button gear selector. The new safety features are now bundled into an available AcuraWatch™ package that Acura adds to its family of trim levels: MDX with Technology Package, MDX with Rear Entertainment System, etc. AcuraWatch™ separates advanced safety features available for 2015 into a package and adds a few new ones such as Road Departure Mitigation and rear cross-traffic alert.

The new nine-speed automatic transmission (which replaces the previous six-speed automatic transmission) is 66 pounds lighter and enhances acceleration performance with more closely spaced gears plus 25 percent faster shift times, according to Acura. Another innovative change is the replacement of the traditional column-mounted gear selector with the handy new push-button gear selector where Park, Neutral and Drive are engaged with the push of a button. Reverse is selected by a separate control.

2016-Acura-MDX-Spy-PhotoThe beautiful MDX’s all-wheel-drive system is also upgraded and now uses Acura’s next-generation Super Handling All-Wheel Drive. The revised system is 19 pounds lighter and has an increased torque vectoring response for amplified turning. What IS torque vectoring you may ask? Torque vectoring creates rotation movement by changing wheel speed and can create more responsive handling.  Acura says the torque-vectoring responsiveness has been enhanced to benefit agility and stability.

Now, onto the safety features. The AcuraWatch™ suite of safety features includes many of the 2015 MDX features, plus a plethora of additional cutting-edge features including Road Departure Mitigation (RDM). We just love this awesome new feature! So what does it do? It monitors lane lines and other markers to recognize when the car has left the lane. It will then apply steering correction and the brakes to self-correct. A rear cross-traffic monitor works with the blind spot warning system to alert drivers when a vehicle is approaching from the side while the car is in Reverse. Amazing! Here’s a quick list of the other AcuraWatch™ features:

  • Adaptive cruise control
  • Collision mitigation braking system
  • Forward collision warning
  • Lane departure warning
  • Lane keeping assist
  • Road Departure Mitigation
  • Blind spot warning
  • Multiview rear camera
  • Rear cross-traffic monitor

These next-generation vehicles are here in Ashland for you to see.

First Open House of the Year a Success!

Our first Acura Open House/Owner’s Clinic of the year was a success, thanks to the myriad Butler staff and our loyal Acura customers who attended. As one happy customer put it, “I actually had a lot more fun than I thought I would at this event!”

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2015 Acura TLX Achieves Highest Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA)

Acura is setting itself up to be the leader in safety and innovation with its 2015 Acura TLX, which just received the 5-Star Overall Vehicle Score from the NHTSA, the top available rating in the U.S. government’s New Car Assessment AwesomeTLX2015Program. This is in addition to being one of only three 2015 model vehicles in the midsize luxury category to earn both the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ rating and the NHTSA 5-Star Overall Vehicle Score. Certainly scores to be reckoned with!

“The TLX exemplifies how advanced safety performance is an inherent part of how Acura delivers luxury,” said Michael Accavitti, senior vice president and general manager, Acura Division. “Safety is a core value of the brand and all 2016 Acura models are expected to earn top safety scores. When you think of safety performance and luxury, you’ll think Acura.”

Acura’s TLX isn’t alone either. Four Acura models have earned top safety ratings as well from the New Car Assessment Program (NCAP): the 2015 ILX, TLX, RDX and MDX all boast NCAP 5-star Overall Vehicle Scores. Three models also earned a TOP SAFETY PICK+ rating from the IIHS: the 2015 RLX, TLX and MDX.

“The Acura line is an amazing product,” said Acura Sales Manager Brent Waler. “It has all the new technologies and safety features people are looking for. You definitely have to put Acura on your shopping list.”