Memorial Weekend is the Best Time to Buy a New Acura

Did you know Memorial Day Weekend is actually one of the best times to find great deals on new cars? As the 2016 models arrive, dealers are now able to discount the 2015 models. Inventories like ours are well stocked with gorgeous 2015 Acura RDXs, MDXs, and TLXs and they are now being priced to move.

In case you’re wondering how this whole process works, Acura dealers cannot price lower than Manufacturer’s Suggested Retail Price (MSRP) on a current year. For example, there are no incentives or discounts for a 2015 TLX  if the 2016 model hasn’t arrived. However, once the new modelsRDXRed finally start to arrive (exciting!!) automakers dole out incentives on high volume and slow selling older models to keep inventories fresh and manageable. The good news for you is…our fleet of 2016 models including the RDX, and MDX and ILX have arrived and we’re ready to pass these incentives and discounts onto you. The 2015 RDX dropped from $41,468 to $38,975. An award-winning RDX for under $40k? WOW! Our best-seller, the MDX, is also joining the sale party with the 2015 model plummeting from $50,313 to $46,975!* Click HERE for details about both these stunning SUVs.

“The warmer weather is finally here, and consumers are back on dealer new vehicle lots,” says Jonathan Banks, executive analyst at the National Auto Dealers Association. “With an abundance of incentives, competitive finance, and lease offers, it isn’t surprising to see new vehicles sell so well.” To that end, Banks says automakers’ incentive spending was up by 3.2 percent last month, at an average $2,671 per vehicle.

AcuraMDXButlerAccording to Forbes.com, they recently scoured the deals and incentives listings in each of several online car price/shopping services, including Cars.com, Edmunds.com, TrueCar.com and Kelley Blue Book, as well as automakers’ websites to unearth some of the absolute best new-car deals in time for summer road trips. Click HERE for more information.

We hope you have a wonderful Memorial Day Weekend! If you’re wondering what to do on this three-day weekend we have some thoughts:

1) Saturday-Sunday: visit us in Ashland and check out some the best deals on Acuras you’ll find ALL year! Find out more HERE or come in!

2) Find the Acura of your dreams and take a small road trip to the coast, dig your feet in the sand, relax. Or go to the mountains. Or sit in a hammock. Or the couch. Relax.

*MDX and RDX sale prices good through 5/30/15 

Luxury AND safety live here in Ashland!

Luxury AND safety live here in Ashland! Acura took another step in solidifying its reputation as the safety leader and innovator in the luxury segment with the addition of the Acura RLX to its increasing list of models earning a 5-Star Overall Vehicle Score, the top available rating in the U.S. Government’s New Car Assessment Program (NCAP). The safety rating, which includes five star ratings in all six crash test ratings and a five-star rollover resistance rating, applies to both the 2016 RLX and RLX Sport Hybrid.

2016 RLXIn addition to the RLX, Acura has earned top safety ratings from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ rating for the TLX performance sedan and MDX luxury SUV, which are each equipped with the exclusive AcuraWatch™ suite of advanced safety and driver-assistive technologies. AcuraWatch™ has expanded to every model in the Acura lineup for 2016.

“The 2016 Acura RLX exemplifies how the brand is creating new value for luxury customers with the addition of advanced safety technologies,” said Michael Accavitti, senior vice president and general manager, Acura Division. “Luxury customers expect the latest in technology and Acura delivers with safety and driver assistive technologies available across the lineup.”

AcuraWatch™

Available on all trims and standard on the Technology and Advance packages, the RLX now includes AcuraWatch™, a comprehensive suite of safety and driver assistive technologies that help to improve the driver’s situational awareness and, in certain circumstances, intervene to help avoid a collision or mitigate its severity. AcuraWatch™ includes Acura’s Collision Mitigation Braking System, an autonomous emergency braking (AEB) feature that the NHTSA recently announced would be added to its list of NCAP recommended safety features.

The 2016 RLX offers the most comprehensive suite of safety and driver assistive technologies available on an Acura vehicle to date; depending upon trim, the RLX includes:

· Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF)

· Collision Mitigation Braking System™ (CMBS)

· Forward Collision Warning (FCW)

· Lane Departure Warning (LDW)

· Lane Keeping Assist System (LKAS)

· Road Departure Mitigation (RDM) – new to RLX

· Blind Spot Information (BSI)

· Multi-View Rear Camera with Dynamic Guidelines

· Cross Traffic Monitor – new to RLX

Acura Surround View Camera System

The luxury sedan features the first U.S. application of Acura’s Surround View Camera 2016 RLX sindiesystem, which provides a 360-degree image of the area around the vehicle. Assisting drivers with critical and precise driving and parking situations, the system employs four cameras to seamlessly create a composite bird’s eye image to provide the driver with information about the surroundings. The cameras can also provide singular views behind, in front, to the left and right of the vehicle. Dynamic guidelines are displayed on the navigation screen to help the driver see their projected path relative to the lines demarking parking spaces or other objects, allowing them to maneuver with greater confidence.

RLX Gets Other Key Refinements

The 2016 RLX flagship luxury sedan has also received significant chassis tuning refinements to enhance ride quality and has upgraded to 19-inch wheels that are standard across all trims. Best of all, despite all of the additions to the 2016 model year, the manufacturer’s suggested retail prices (MSRP) of the 2016 RLX remain unchanged from the 2015 model.

The 2016 RLX Sport Hybrid, which features a three-motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system with electrically powered torque vectoring, goes on sale this summer. We’ll keep you posted on when the newest addition in safety and luxury arrive on our lot! 

2015 Acura TLX Achieves Highest Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA)

Acura is setting itself up to be the leader in safety and innovation with its 2015 Acura TLX, which just received the 5-Star Overall Vehicle Score from the NHTSA, the top available rating in the U.S. government’s New Car Assessment AwesomeTLX2015Program. This is in addition to being one of only three 2015 model vehicles in the midsize luxury category to earn both the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ rating and the NHTSA 5-Star Overall Vehicle Score. Certainly scores to be reckoned with!

“The TLX exemplifies how advanced safety performance is an inherent part of how Acura delivers luxury,” said Michael Accavitti, senior vice president and general manager, Acura Division. “Safety is a core value of the brand and all 2016 Acura models are expected to earn top safety scores. When you think of safety performance and luxury, you’ll think Acura.”

Acura’s TLX isn’t alone either. Four Acura models have earned top safety ratings as well from the New Car Assessment Program (NCAP): the 2015 ILX, TLX, RDX and MDX all boast NCAP 5-star Overall Vehicle Scores. Three models also earned a TOP SAFETY PICK+ rating from the IIHS: the 2015 RLX, TLX and MDX.

“The Acura line is an amazing product,” said Acura Sales Manager Brent Waler. “It has all the new technologies and safety features people are looking for. You definitely have to put Acura on your shopping list.”

“It’s THAT Kind of Thrill”

The stunning 2015 Acura TLX is THAT kind of thrill. It’s a rare combination of luxury, performance, and safety. In fact, the Insurance Institute for Highway Safety recently made the TLX one of its 2014 Top Safety Picks+. This isn’t your average luxury sedan. Stop by and experience the 2015 Acura TLX today in Ashland. We have 13 new TLX’s and more on the way. Click the video below to see how Acura’s made the TLX their “personal project.”

 

See the 2015 Acura TLX Prototype at the 2014 Chicago Auto Show

If you simply cannot wait for the 2015 Acura TLX to come to market later this year you’re in luck; There is a way to see it in person before then. The shiny, red (Acura calls the color Athletic Red Pearl) luxury sedan will appear at the 2014 Chicago Auto Show later this week. The Chicago Auto Show was first held in 1901 and is the largest in the North America, taking up more than one million square feet of display floor. The Show runs February 8th through 17th with the media getting first dibs on the 6th and 7th. To see photos of the TLX click here. To read more about it click here. The all new TLX will be built in Ohio.  We at Butler Acura expect to welcome our first one to the dealership in mid 2014.

For the complete Acura press release click here.