Memorial Weekend is the Best Time to Buy a New Acura

Did you know Memorial Day Weekend is actually one of the best times to find great deals on new cars? As the 2016 models arrive, dealers are now able to discount the 2015 models. Inventories like ours are well stocked with gorgeous 2015 Acura RDXs, MDXs, and TLXs and they are now being priced to move.

In case you’re wondering how this whole process works, Acura dealers cannot price lower than Manufacturer’s Suggested Retail Price (MSRP) on a current year. For example, there are no incentives or discounts for a 2015 TLX  if the 2016 model hasn’t arrived. However, once the new modelsRDXRed finally start to arrive (exciting!!) automakers dole out incentives on high volume and slow selling older models to keep inventories fresh and manageable. The good news for you is…our fleet of 2016 models including the RDX, and MDX and ILX have arrived and we’re ready to pass these incentives and discounts onto you. The 2015 RDX dropped from $41,468 to $38,975. An award-winning RDX for under $40k? WOW! Our best-seller, the MDX, is also joining the sale party with the 2015 model plummeting from $50,313 to $46,975!* Click HERE for details about both these stunning SUVs.

“The warmer weather is finally here, and consumers are back on dealer new vehicle lots,” says Jonathan Banks, executive analyst at the National Auto Dealers Association. “With an abundance of incentives, competitive finance, and lease offers, it isn’t surprising to see new vehicles sell so well.” To that end, Banks says automakers’ incentive spending was up by 3.2 percent last month, at an average $2,671 per vehicle.

AcuraMDXButlerAccording to Forbes.com, they recently scoured the deals and incentives listings in each of several online car price/shopping services, including Cars.com, Edmunds.com, TrueCar.com and Kelley Blue Book, as well as automakers’ websites to unearth some of the absolute best new-car deals in time for summer road trips. Click HERE for more information.

We hope you have a wonderful Memorial Day Weekend! If you’re wondering what to do on this three-day weekend we have some thoughts:

1) Saturday-Sunday: visit us in Ashland and check out some the best deals on Acuras you’ll find ALL year! Find out more HERE or come in!

2) Find the Acura of your dreams and take a small road trip to the coast, dig your feet in the sand, relax. Or go to the mountains. Or sit in a hammock. Or the couch. Relax.

*MDX and RDX sale prices good through 5/30/15 

Luxury AND safety live here in Ashland!

Luxury AND safety live here in Ashland! Acura took another step in solidifying its reputation as the safety leader and innovator in the luxury segment with the addition of the Acura RLX to its increasing list of models earning a 5-Star Overall Vehicle Score, the top available rating in the U.S. Government’s New Car Assessment Program (NCAP). The safety rating, which includes five star ratings in all six crash test ratings and a five-star rollover resistance rating, applies to both the 2016 RLX and RLX Sport Hybrid.

2016 RLXIn addition to the RLX, Acura has earned top safety ratings from the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ rating for the TLX performance sedan and MDX luxury SUV, which are each equipped with the exclusive AcuraWatch™ suite of advanced safety and driver-assistive technologies. AcuraWatch™ has expanded to every model in the Acura lineup for 2016.

“The 2016 Acura RLX exemplifies how the brand is creating new value for luxury customers with the addition of advanced safety technologies,” said Michael Accavitti, senior vice president and general manager, Acura Division. “Luxury customers expect the latest in technology and Acura delivers with safety and driver assistive technologies available across the lineup.”

AcuraWatch™

Available on all trims and standard on the Technology and Advance packages, the RLX now includes AcuraWatch™, a comprehensive suite of safety and driver assistive technologies that help to improve the driver’s situational awareness and, in certain circumstances, intervene to help avoid a collision or mitigate its severity. AcuraWatch™ includes Acura’s Collision Mitigation Braking System, an autonomous emergency braking (AEB) feature that the NHTSA recently announced would be added to its list of NCAP recommended safety features.

The 2016 RLX offers the most comprehensive suite of safety and driver assistive technologies available on an Acura vehicle to date; depending upon trim, the RLX includes:

· Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF)

· Collision Mitigation Braking System™ (CMBS)

· Forward Collision Warning (FCW)

· Lane Departure Warning (LDW)

· Lane Keeping Assist System (LKAS)

· Road Departure Mitigation (RDM) – new to RLX

· Blind Spot Information (BSI)

· Multi-View Rear Camera with Dynamic Guidelines

· Cross Traffic Monitor – new to RLX

Acura Surround View Camera System

The luxury sedan features the first U.S. application of Acura’s Surround View Camera 2016 RLX sindiesystem, which provides a 360-degree image of the area around the vehicle. Assisting drivers with critical and precise driving and parking situations, the system employs four cameras to seamlessly create a composite bird’s eye image to provide the driver with information about the surroundings. The cameras can also provide singular views behind, in front, to the left and right of the vehicle. Dynamic guidelines are displayed on the navigation screen to help the driver see their projected path relative to the lines demarking parking spaces or other objects, allowing them to maneuver with greater confidence.

RLX Gets Other Key Refinements

The 2016 RLX flagship luxury sedan has also received significant chassis tuning refinements to enhance ride quality and has upgraded to 19-inch wheels that are standard across all trims. Best of all, despite all of the additions to the 2016 model year, the manufacturer’s suggested retail prices (MSRP) of the 2016 RLX remain unchanged from the 2015 model.

The 2016 RLX Sport Hybrid, which features a three-motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system with electrically powered torque vectoring, goes on sale this summer. We’ll keep you posted on when the newest addition in safety and luxury arrive on our lot! 

YouTube car rapper stars in new Acura commercial

Chances are you are one of the 16.5 million people who have seen the entertaining YouTube video of a woman rapping to Salt-N-Pepa’s “None of Your Business” in her car, unaware that her husband was filming her performance. Her name is Chelsea Ranger and now she’s rapping to Blondie’s “Rapture” behind the wheel of a 2015 Acura RDX in a TV commercial airing throughout the United States and Canada. Check out this awesome behind-the-scenes video of her journey from YouTube to the Acura RDX!

Three Butler Brands Survive First Round of NACTOY Cuts

2013 Acura RDX, candidate for North American Truck/Utility of the Year

We feel for the jurors who have to whittle down each year’s new generation of vehicles into a just two winners to bear the title of North American Car or Truck of the Year (NACTOY).   Theirs is not a job we would want given the ever increasing quality of auto manufacturing and the sheer number of vehicles to consider.  That said we are tickled to announce that five vehicles representing three brands Butler carries have survived the first round of NACTOY cuts.  They are the 2013 Ford Fusion for North American Car of the Year, and the 2013 Ford Escape, Ford C-MAX,  Acura RDX, and Hyundai Santa Fe for North American Truck of the Year.  Not to show our bias or anything but the competition is steep!  View the entire list here.  Jurors will weed each list down to three finalists before picking winners come January.

The 2102 Hyundia Elantra  took home the prize in the car category last year while the Land Rover Range Rover  Evoque won the truck title.  For more information click here.

Sources:
www.autoblog.com
http://www.northamericancaroftheyear.org/

DVD Release of “The Avengers” Will Show More Acura

If you were as disappointed as we that Acura wasn’t more prominently featured in Marvel’s The Avengers earlier this year, you’ll be happy to know you’ll see more of the automaker’s product when the DVD comes out in a few weeks.  The blog www.AcuraConnected.com (which is in no way affiliated with Acura or Honda) is reporting that a deleted 3-minute clip highlighting the Acura RDX will be added back into the extended version of the DVD before its release.  Here’s how acuraconnected.com describes that portion of the film:  “The scene itself is rather interesting, revealing how Steve Rogers is forced to quickly transition into the current time. As he walks through a busy Manhattan street, he passes an Acura dealership and glances over at a new 2013 RDX behind a really cool, high-tech glass display.”

If you’re a serious Acura fan you may already have viewed the deleted scene on-line before copyright issues forced its removal.  If you haven’t, no worries, you don’t have long to wait.  The Avengers Blue-Ray disc and DVD is scheduled to hit shelves September 25, 2012.

In the meantime, we wondered just how frequently Acura products have appeared on the big and little screens.  So we turned to the Internet Movie Cars Database… and were stunned!  The Integra alone has been used in 213 movie and television shows!  Check out the list here.  And tell us which one’s your favorite!  Before The Avengers, that is.